Content Management: Branding options on JSTOR

What's in this article:

• About logo files & requirements
• How to Submit Custom Branding Requests
• Accessibility

As a librarian, you have several ways of branding the JSTOR experience for your users. Our provider designation statement is displayed at the very top of the screen. It reads:

"Access provided by [your institution name]"

You may indicate to JSTOR Support what you would like to display here, whether it is a donating organization that has made JSTOR access possible or your university’s name with a link to your library website. If no logo or link is provided, your institution's name will appear in the provider designation top bar. You can also add a logo in the two different styles below. 

Instructions for logo files:

• Preferred formats include .png, .jpg, or .gif.
• When submitting one of these file formats, we request you also submit a second image that is sized at twice the original. For example, a graphic sized at 900px by 80px. This graphic should be supplied with a “file name@2x” to distinguish between sizes.
• Vector file formats .ai, .eps, .svg, .pdf are acceptable and can be included with submissions.
• Graphic measurement are specific and outlined in each option below. 

Provider Designation Top Bar Banner Requirements:

This option is a logo that stays in place at the top of the page in lieu of your institution's name in text. This PDS graphic must be sized to fit within a 450px (max width) by 40px (max height) area. 

Dropdown Graphic Requirements:

This option includes the name of your institution followed by a drop down arrow revealing a graphic. This PDS graphic must be sized to fit within a 215px (max width) by 110px (max height) area. 

To submit a request for a customized provider designation statement please email JSTOR Support (support@jstor.org) with the following:

• The image as an attached file or image URL
• Your institution Name
• The URL users will be taken to when they click on your link
• Your link text (e.g. Sample University Library)
• Which option you prefer (dropdown or banner) 

You can also brand the JSTOR experience by implementing a link resolver. This offers you the ability to use a specialized image and link text for OpenURL links available to your users. You can ask about it by emailing support@jstor.org.

At this time, these are the main ways of branding your users' experiences on JSTOR. Please take a look at our PDS branding documentation for more details. If you would like to change or update what we currently have on file for your institution, please contact JSTOR Support for assistance.

A note about logo accessibility:

Your logo will be accessible. We pull your account name from our records and automatically inject it into the code of our website. When testing this with a screenreader using the Top Bar Banner option, your PDS would sound something like "Your access provided by logo for Fake University.” If you're concerned about accessibility level, the Drop-Gown Graphic option may be even more helpful as it would read "Your access provided by Fake University" followed by a dropdown option and then "Logo for Fake University." Either way, alt text is automatically provided for your logo.